Performance In audio electronics, the bottom line is that the waveforms that go to a loudspeaker should be in every possible respect as identical as possible to the ones that were originally produced by the microphones used for recordings or broadcasts. They should look exactly like the original ones, and they should have the same time-relationships and dynamics they did at the outset. Keeping those factors straight – without adding any overlay of any kind – is what every NAD component is designed to do.

We are in business to serve intelligent people who want to spend what is needed, not what the traffic will bear. The absolute rock-bottom principle from which NAD design philosophy operates is that good design is never at the listener's expense. We throw ingenuity rather than money at design challenges. After identifying the price levels at which we can take significant steps in performance, we focus on supplying everything we ourselves would want in a given product. And our aim is to satisfy people at home rather than tempt them in the showroom. We want you to know you got it right the first time, instead of having to commit to an endless search for the satisfaction you should have had in the first place. ("Upgrades" in our view should be about getting still more, not trying to make up for too little.) We always hope our customers will find at least a little more than they expected.