AudioQuest is driven by an equal passion for product performance and customer service. Phone calls and emails are answered by real people, and products are designed by people with a genuine love of music and film. Despite growth and success, AudioQuest remains a small company at heart that believes business is earned by staying true to its core values of performance and value.

Do No Harm!

Great sound and great pictures, music that consumes you, movies that transport you around the universe … comes from honouring the original signal.

An unavoidable fact-of-life: Every component and cable in a system causes some amount of distortion. These aberrations add up, like layers of foggy glass between you and the image. The goal of high quality components and cables is to be like clean clear panes of glass, altering and distorting the information as little as possible.

Some of the most fundamental distortion mechanisms are honoured and addressed by AudioQuest’s 4-Elements. Any improvement in these areas of design and materials results in less damage and a more effective immersive experience.

	Solid Conductors Electrical and magnetic interaction between strands is one of the greatest sources of distortion in normal cables. Separate solid conductors prevent interaction between strands.
	Insulation In addition to insulating, all conductor coatings are also a “dielectric.” Signal flow is slowed down and distorted by a dielectric, making the choice of material, and AQ’s Dielectric-Bias System, very important.
	Geometry The relationship between conductors, whether of the same polarity (+ & +) or opposite polarity (+ & -) affects many electrical and mechanical parameters, including capacitance, inductance, RF Interference, etc
	Metal Quality Conductor material quality has a pronounced effect on the signal passing through. Different materials have more or less impurities, grain-boundaries, surface irregularities, etc.